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Having nurtured a rich environment and culture, Okinawa Prefecture is a region that is growing as a tourism prefecture. In recent years, the number of tourists visiting Okinawa Prefecture has been increasing year on year, In addition to tourists from other regions of Japan - who numbers continue to be the around the same or increase each year - the number of tourists from overseas visiting Okinawa is growing at a rate of over 1.5 times the number for the previous year. Underlying this phenomenon are the fact that it has become possible to use direct flights from nearby countries for affordable prices due to the emergence of LCC (Low Cost Carrier), and that the number of visits by cruise liners to Okinawa has increased. Surrounded by the ocean, Okinawa can be said to be a region packed with abundant business opportunities due to its island appeal and good access to nearby countries.

The "Okinawa Tourism Business Matching Website" aims to create opportunities for matching businesses whose activities are centered in Okinawa Prefecture and overseas agents who are considering expanding their operations into Okinawa Prefecture. Centered on enterprises in Okinawa Prefecture that agree with the stance of the Okinawa Convention & Visitors Bureau (OCVB), which leads Okinawa's tourism industry, businesses register with the website; overseas agents are able to narrow down businesses to those in industries and located in areas that suit their purposes and contact those that capture their interest directly. It is our hope that this website will be used by many businesses and agents as a forum for even better business encounters.